Once again Kanye West has put himself firmly in the spotlight with his unexpected and some would say bizarre announcement that he will run for president of the United States. To be clear, both his much discussed Twitter announcement and his #2020VISION hashtag leave enough ambiguity for a run in 2024 or perhaps even later. He’s still relatively young and he has plenty of time.
The only question that matters right now is whether he’s serious about challenging Donald Trump for the presidency come November. To be honest, it’s difficult to imagine him putting forward a viable presidential run this late in the day, but at the same time it would be foolish to dismiss West’s announcement as the empty daydreams of a vainglorious clown.
Kanye West has a plan, and it doesn’t involve becoming president of the United States in 2020. He’s a smart boy and he understands the media, just like the current occupant of the Oval Office.
In truth, Kanye is probably still figuring out whether he really has any interest in public office. In the meantime he’s got plenty of ground to break and money to make, so we won’t know where he really stands until sometime after 2030.
So why do it?