That angry wailing noise emanating from Washington right now is actually the sound of the slow, painful and undignified death of the Democratic Party and everything it has come to represent in recent years. That’s a pretty bold statement I’ll admit, but it would not be an exaggeration to say that history will remember the confirmation of Justice Brett Kavanaugh as the DNC’s very own New Coke moment.
For those who aren’t familiar with the phrase, the New Coke analogy is often mentioned in both business and political circles. It originates from Coca-Cola’s calamitous, damaging and completely unnecessary re-branding exercise in 1985, when one of the strongest and most iconic brands on planet Earth decided to ditch the very formula which had made it into such a global phenomenon in the first place. Predictably, it wasn’t long before the Coca-Cola board and their overpaid marketing people were scratching their heads as to how an indestructible brand was very nearly destroyed. Ironically, the only thing that saved Coca-Cola was reverting to the tried and tested and well-liked recipe of the past. Alas, the New Coke debacle is a political lesson that the DNC seems hell-bent on ignoring.
We are now witnessing Coca-Cola’s once toxic combination of hubris and panic being replicated in today’s marketplace of ideas. It’s this lack of either perspective or principle which has led a seemingly intelligent group of people to throw their considerable weight behind a brazen, desperate and completely unconscionable attempt to defame a thoughtful, decent and boringly honourable man as some kind of serial sex offender.