Our Futuristic Breadbin Brexit
What do Brexit, a loaf of bread and a high profile environmental campaign have in common? You might be tempted to answer “not very much,” but they are in fact linked by deeper, hidden forces which are currently the rise of populism and the rejection of the neo-liberal world view.
It’s not often that everyday objects like a sliced white can speak so much truth, but that’s exactly what happened in the bread aisle as I endured the ritual torture of grocery shopping. I’d arrived at the supermarket earlier than planned, having fled the house after Sky News tried to force feed me another helping of environmental advocacy. Now don’t get me wrong, it’s true that the amount of plastic polluting our world is a real and pressing problem, and I for one am pleased that such a large organisation is bringing attention to this urgent and important issue.
There were films of plastic, debates about plastic and statistics surrounding plastic still rolling around in my head while I engaged in the drudgery of the supermarket shop. First stop was the fruit and veg, and I immediately recalled the apocryphal tale of four apples shrink-wrapped on a plastic tray, which is often cited as the pinnacle of ridiculous and completely unnecessary plastic packaging.* In fairness there are very few people who’d approve of such a thing in today’s more environmentally conscious climate, but still it happened once upon a time.